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Each year since 2002, Fred's Super Dollar stores have commemorated the fallen heroes of 9/11 through a fundraiser for the emergency teams that serve their store locations. The campaign was successful again this year, and Fred's Super Dollar is donating a total chain wide of over $335,631 to local emergency teams across their regions, a 7 percent increase from last year. Fred's Super Dollar stores sold "Hero Hats" for $1 each with all proceeds going to selected emergency teams around store locations. In addition, all operating profits from store sales on Sept. 11 were also donated.
Dan Lewis, manager of Fred's in Manila presented checks in the amount of $807.07 each to Manila Fire Chief Keith Bennett and Manila Police Chief Jackie Hill on Thursday evening at the Manila fire station.
Since the promotion began in 2001, Fred's Super dollar has raised and donated more than $2 million dollars for local fire, police, and sheriff departments.
"Hero Hats" are personal signs that customers pay $1 to sign and hang in the window of their Fred's Super Dollar store invisible support of their emergency teams.
"Our Hero Hats program has been a way for us to remember the tragic events of Sept. 11, honor all the fallen heroes, and show our appreciation for the emergency teams who continue to save lives every day," Ursula Roman, Fred's marketing Director, said. "We hope the emergency teams found it inspiring to see the "Hero Hats" hanging in the window in their honor, and that the money raised will be helpful to their needs. We are touched and inspired by the way our customers continue to show their gratitude by their involvement in this program."
Chief Bennett and Chief Hill expressed their appreciation on behalf of their departments for the gift and the support from the community throughout the year.