Fred's give back to local heroes

Thursday, December 17, 2009

Fred's "Hero Hats" and 9/11 Operating Profits Donations give back to local emergency teams in commemoration of the Heroes of 9/11/2001.

Manila Fred's manager Dan Lewis (center) presents check to the Manila Police Department and Manila Fire Department in recognition of local heroes. Accepting the checks on behalf of their departments are Manila Fire Chief Jerry Hitchcock (left) and Lt. James Skinner, Manila Police Department. (Town Crier photo/Revis Blaylock)

Manila Fred's Manager Dan Lewis presented checks to Manila Police Department and Manila Fire Department.

Each year since 2002, Fred's Hometown Discount Stores have commemorated the fallen heroes of 9/11 through a fundraiser for the emergency teams that serve their store locations. The campaign was successful again this year, and Fred's is donating a total chain wide of over $314,803 to local emergency teams across their regions. Fred's stores sold "Hero Hats" for $1 each with all proceeds going to selected emergency teams around store locations. In addition, all operating profits form store sales on Sept. 11 were also donated.

"Hero Hats" are personal signs customers pay $1 to sign and hang in the window of the store in visible support of their emergency teams. District managers in each market select the designated emergency organizations, generally the response teams who would come to the store in the event of an emergency.

Since the promotion began in 2002, Fred's has raised and donated more than $1.6 million dollars for local fire, police, and sheriff departments.

"This is our way each year of saying thank you to the men and women who put their lives at risk every day to protect tour lives and property," Ursula Roman, Fred's marketing direction, said. "We hope the emergency teams found it rewarding to pass by a store and see all of those "Hero Hats" hanging in their honor.

Fred's, Inc. operates 669 discount general merchandise stores, including 24 franchised Fred's stores at year-end.

For more information about the company, visit Fred's website at

Lewis said he appreciates all of the customers who took part in the Hero Hats fundraiser.

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